What is USSD? How USSD Can Make Businesses More Accessible!
USSD stands for Unstructured Supplementary Service Data. It is a service that provides you the ability to connect your Customers to your business products or services in an easy and well-understood interface.
USSD Technology has been around for decades now. Its the most prevalent and popular interface bearer for Banks, Retailers, Mobile Network Operators, and other Major Financial Institutions.
The USSD Solution provides businesses with the ability to be more accessible everywhere across Africa. Businesses can engage with their Customers in real-time! Providing them with value-added services such as Airtime, Electricity, Ticket sales, Lotto, and more on their mobile devices.
Its ability to be accessible everywhere and on any mobile device. This driven by the fact that you don’t need internet access to communicate with your Customers via USSD; all that is required is a mobile signal. Increasing your footprint and your brand awareness.
Amber™ USSD
Pattern Matched Technologies™ (PMT’s) Amber™ product provides essential mobile services like USSD, SMS, SIM Securitisation and Verification, supporting secure customer interactions. Our core GSM solution has enabled 10s of millions of unique and active SIMs to connect to corporates, with 100’s of millions of monthly transactions facilitated on our platform. Amber™ was designed for operational scalability, supporting high-volume transaction environments with strong auditability, resilience, and regulatory alignment.
To summarise, by utilising a service USSD like in your business, you are making your product or service more accessible to Everyone Everywhere without the limitations of Internet Connectivity. This then drives more customer interactions with your business and grows your revenue!
Curious to learn more about USSD and what Amber™ can offer you view Our USSD solution Here! Or stay up to date with our latest innovations by following us on LinkedIn.
About PMT™
PMT™ offers a modular suite of platforms designed to support mission-critical digital transactions, payment systems, and mobile service enablement. Each product addresses a specific functional need, while collectively forming an integrated ecosystem that can be tailored to meet the unique requirements of clients across telecommunications, financial services, retail, and related sectors.
PMT’s expertise spans transaction processing, financial switching, prepaid services, and mobile banking systems underpinned by secure, cloud-first infrastructure. This includes real-time routing, payment aggregation, and configurable billing logic aligned to industry-specific demands.
