Location Based Services
Using LBS services enables you to access the location of your Customers when they use USSD services.
Case 1: Prevent Fraud
Consider that there are location based scenarios that indicate to you that fraudulent activity is likely. For example, your Customer is located in Cape Town on the USSD session, but they are transacting at a retailer in Johannesburg – unlikely. Given this information corporates can take preventative measures.
Case 2: Locate Service Points
Enabling LBS over USSD will enable Customers to locate their position in relation to your closest service centre, service point or branch.