Why Zero-Rated Data is Essential for Scaling Enterprises!

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In the South African market, digital accessibility is not just a convenience; it is a critical business requirement. By leveraging our zero-rated data capabilities, Obsidian™ provides a transformative solution for enterprises to remove the friction of data costs, ensuring their digital platforms are accessible to everyone, everywhere.

For many consumers, the cost of data remains a significant barrier to accessing essential services, from mobile banking to digital retail. At Pattern Matched Technologies™ (PMT), we believe that your customers should never be disconnected from your brand due to a lack of airtime or data.

What is Zero-Rated Data?

Zero-rated data, or reverse-billing, allows an enterprise to sponsor the data costs for specific apps or websites. When a customer interacts with a zero-rated service, the data usage is billed directly to the enterprise at preferential aggregated rates, rather than being deducted from the user’s personal data balance.

Why Obsidian™ is the Strategic Choice for South African Enterprises

Since 2012, PMT™ has pioneered reverse-billing for Data URLs. Obsidian™ is not just a gateway; it is a comprehensive management platform designed to put you in total control of your digital reach.

Why Obsidian™?

  • Universal Accessibility: Support for all mobile subscriber types, prepaid, top-up, and contract, across participating South African networks. Customers can access your zero-rated services even with a zero balance.

  • Seamless Integration: Unlike traditional models, Obsidian™ requires no code changes, SDKs, or redeployments to your existing apps or websites. Integration is handled via networking, routing, and DNS changes.

  • Granular Spend Control: Protect your budget with per-service, per-user, and global spend limits. Obsidian™ offers real-time soft and hard locking, with automated redirection to standard-rated URLs once limits are reached.

  • Enterprise-Grade Security: Benefit from integrated DDoS protection, granular IP blocking, and AWS-based security compliance. Your sponsored data environment remains secure and policy-driven.

  • Managed Operator Liaison: We handle the complexity of Mobile Network Operator (MNO) liaison, URL registration, and usage reconciliation, allowing your team to focus on core business objectives.

Delivering Excellence Beyond Expectation™

By removing the cost barrier, zero-rated access through Obsidian™ drives higher client uptake and deeper engagement. Whether you are a financial institution looking to secure mobile banking journeys or a retailer launching a new digital campaign, Obsidian™ ensures your services are always within reach.

In a landscape where connectivity is synonymous with opportunity, Obsidian™ empowers your business to lead with inclusivity and efficiency.

Ready to implement zero-rated access for your digital services?
Contact our team at info@patternmatched.com to learn how Obsidian™ can scale your digital presence in South Africa.